Configuration-Based Smart Customization Service (CSCS)

CSCS framework for dynamic service creation

Milovan Tomašević


May, 2022 @ Ljubljana, Slovenia

Created by 15.05.2022. 22:22, press ESC for overview

The content

  • Subject and Problem
  • Let’s get to know our customers through a new perspective
  • Goals
  • Realization
  • Use Case
  • Conclusion
  • Q&A

Subject and Problem

Subject and Problem

  • The subject of this review are smart customization banking services that have been offered as an innovative banking product for digitally oriented clients.

Subject and Problem

  • The development of the CSCS framework for dynamic service creation would use machine learning techniques and a neural network based on customer service learning.
  • These techniques can be applied in two cases: to generate a service/product during configuration and/or to offer a customer a service/product created by other customers.

Subject and Problem

  • The problem is to provide a service for each individual request of the customer (customization of the service), taking into account at the same time the interests of the service provider - the bank.

Let’s get to know our customers through a new perspective

  • Since the needs of the customer are not publicly available, it is largely a proposal to satisfy the customer’s satisfaction with the offer generated by the dynamic framework.
  • So “wake up” customers and configure their products by their decisions.

Goals

Goals

  • Simple and fast creation and expansion of digital bank services.
  • Increasing the number of services.
  • Increasing the number of clients.
  • Increasing customer satisfaction.
  • Attracting new clients and retaining existing ones.
  • Maintaining trust.
  • Increasing bank profits.

Realization

Realization

  • The CSCS framework for dynamic service creation through the API would allow the bank to:
    • seamlessly connect to any application, device or data source,
    • to consolidate and manage customer data and
    • predicting outcomes using real-time intelligence.

An example of architecture

solid

Realization

  • In order to implement the framework, it is necessary to develop a service configurator that consists of a set of rules and procedures that allow each user not only to configure their individual request but also to personalize it.
  • A complete framework would be developed in the python programming language with the engagement of a team of five people over a period of six months.

Use Case

Use Case

  • The idea is that the created configurator can be adapted to a large number of standard products and it is also possible to configure a large number of new products.

Packages

  • For ease of understanding, a user package configurator is described. A large number of packages are offered on the market, such as BASIC, STANDARD and PREMIUM, as well as others.
  • In the market, it is not possible for a client to create a service package himself.

Packages

  • Configuring the personal package on your own would seem to allow the user to turn on / adjust the request according to their needs over a period of time.

Packages

  • The application / client (web, android, ios) will guide you through the specified procedure - the client would receive information from the framework.
  • In accordance with the chosen one, there would be a fee for the configured package that he would digitally sign.
  • The client would be given the opportunity to decide on their own needs in accordance with their capabilities.

Note

  • The application of machine learning techniques and neural networks would be when choosing some parameters to get an offer on the generated packets based on the selected steps in the application.
  • It is also possible to apply configured packages or discover new users with similar habits as users from the user base - and offer them a new package.
  • The criteria need to be defined so that the client gets what he wants without the bank losing or gaining.

Appendix

  • When obtaining a cash loan, say 10,000 euros, let’s give the best offer with WebScraping, take over all offers and conditions from all banks in the entire Balkans and see if the best offer can be offered.
  • Provide that the client has all the information that he is in the right place Or a loan for an apartment, also provide additional information about the trade in apartments* as the price per square meter.
  • The same goes for cars*.

*There is a space for cooperation with investors and car dealerships where we would have our base with their offers and finish the job in one place and benefit from both.

Conclusion

Conclusion

  • Starting from the vision, mission and value of the bank, with this proposal I contribute to the realization of the company’s vision such as:
    • Improving the Bank’s products through quality, simple and economical services
    • Innovating products and services for faster and easier access to younger and digitally oriented clients
    • Specialist in providing customers with customized and easy-to-understand services
    • Be a modern and digital Bank

Conclusion

  • If this were realized, the bank would be more visible on the market, the image would increase, and the quality of business would increase.

Future directions

  • Further steps would be in the same spirit - CLIENT REQUIREMENTS EXCHANGE.
  • Cooperation with other banks and if NLB is not able to process the request with mutual interest, it would miss the job of another bank for a fee.

Thanks! Q&A?